Coca-Cola gives customers have reasons to be
happy this season as the company flies
22lucky consumers to witness the 2014
World Cup live in Brazil.
Several others stand the chance of carting
away 44 55” TVs and Home Theatre Systems,
66 Sony PlayStation 3, 15,000 branded
jerseys, 20,000 branded footballs, 45,000
drawstring bags, and over 1 million free
drinks.
The premium non-alcoholic beverage
company is inviting consumers to be part of
the celebration, to tap into the passion of
fans as they experience Brazil through the
recently announced commencement of its
FIFA World Cup Campaign scheduled to run
from March to July 2014. The FIFA World Cup
campaign comprises of 5 phases to engage
the consumers; The Qualifier Campaign,
Anthem Seeding, National Consumer
Promotion a shopper Promotion and the
Media Broadcast of the FIFA World Cup
games live from Brazil.
Bolajoko Bayo-Ajayi, Marketing Manager Colas
for Coca-Cola Nigeria, described Coca-Cola as
the ideal brand to connect consumers with
the best global soccer entertainment. “As a
FIFA partner, Coca-Cola, the world’s happiest
and most inclusive brand gives consumers
the World’s Cup. Coca-Cola has always been a
fan of football, both internationally and here
in Nigeria; we have been refreshing
Nigerians and this is another platform to do
what we do best,” she said. “This campaign is
our way of inviting the consumers to
participate and celebrate with the Fans
Worldwide as they experience the Brazil
World Cup”.
To qualify for the draw, interested
consumers can purchase bottles of Coke,
Fanta or Sprite (35cl & 50cl RGB) and look
under the crown corks for their prizes.
Consumers with crown corks carrying “BR”
and “AZ” and “IL” should package the crown
corks with their names, addresses, mobile
number and signature written on the package
and submit them to clearly marked
submission centers nearest to them.
Weekly draws will be held for eight (8)
weeks, and winners announced every Sunday
on NTA Newsline. Consumers whose crown
corks show an instant gift can redeem them
at designated redemption centers within their
locations.
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